Why Bodycare Deserves More Attention – And the Products That Make It Worthwhile

Bodycare often plays second fiddle to our daily face routine. But your skin doesn’t stop at the neck — and neither should your skincare. Think about it: the skin on your body faces the same environmental stressors, dryness, UV exposure, and signs of ageing as your face. And yet, we …

Luxury for Men from Elemis

There’s no denying that the luxury beauty market for women is HUGE, but the market for men’s luxury beauty is also growing at an exponential rate. Men’s grooming is more popular than ever, with a shift in attitudes meaning that men are now proud to look after themselves, rather than …

Plumping Products at Pure Beauty

If you are into plumping products, you will no doubt of noticed that ‘hyaluronic acid’ is an ingredient that is being used more often, but do you know why? Essentially, hyaluronic acid works a little bit like a sponge because it holds onto water and keeps it in the skin. …

Elevate His Essentials: A Modern Man’s Grooming Edit

Photo by Tima Miroshnichenko: When it comes to grooming, a little upgrade can go a long way. Whether he’s already committed to a solid routine or just getting started, refining the basics with high-quality products can transform daily habits into moments of self-care. This edit is all about elevating the …

Get Swimsuit Ready with Pure Beauty

Photo by Darius Bashar on Unsplash This time of year is exciting for many of us as we start to think about summer holidays, time spent on the beach or round the pool with our family, or simply laying in the garden, reading a book! However, keeping up with things …